Fashion brands do the most avant-garde commercials and videos. Saint Laurent is no exception. French Water, a moody short film for historic French fashion house, was created to showcase the Spring/Summer 2021 collection. Directed by Jim Jarmusch and shot by Frederick Elmes, a handful of celebrities make their way around a haunting yet ethereal complex, searching for one another in the Guastavino’s building in New York City. Julianne Moore, Charlotte Gainsbourg, Leo Reilly, and Indya Moore wander the halls in the nine-minute experiment.
We had the honor of providing production services on the shoot and it was quite an experience fulfilling the creative aspirations of the client while navigating COVID health and safety protocols in New York. But it all worked out in this surreal piece of content.