Starbucks is already THE name in coffee. But in North America, 51% of those loyal to Starbucks weren’t routinely buying their packaged coffee to brew at home. To change this, they needed to find a way to bring the experience of the Starbucks cafe into consumer’s homes.
The Perfect Pairings campaign was created to help consumers get the best out of your morning meal. We worked with chefs from the Culinary Institute of America in order to create the perfect breakfast pairing lineup. So whether you make yourself an omelet every day or just sit down with a bowl of oatmeal each morning, there’s something here for you.