Repurpose Video Content

July 24, 2017

Making the most of any video you create is important. Although they might be doing a good job of driving traffic and boosting conversions on their own, you should always look for ways to leverage those assets. One obvious method is repurposing. After all, why have only one video when you can have five versions of it? Luckily, video is quite simple to repurpose and with some careful planning, one video can be leveraged in many different ways.

Why Repurpose Video Content?

  • Improved SEO

  • Better audience targeting

  • Wider distribution

  • Gain more video views

  • Refresh old content

The easiest ways to repurpose video content are to create a transcription and and edit your video into shorter clips. There are good reasons behind this approach:

Transcribe Your Videos

Transcribing your videos has a lot of benefits. For starters, transcriptions can make them more search-friendly because closed captions are something that Google can index. And internal tests by Facebook revealed that captioned videos saw an increase of 12% in view time, compared to non-captioned ones.

Once you transcribe your video, you can easily repurpose the text into other types of content like blog posts, podcasts and webinars. Since quality content is the basis of any good SEO strategy, any way to make content creation simpler is a bonus.

There are many services to choose from for transcribing videos and it’s usually very affordable and fast to do. You can also use speech-recognition software like Dragon or Camtasia. For a human touch, there’s Speechpad, a transcription service which costs about $1 per audio minute for transcription.

Break Up Your Videos

With video, shorter is almost always better. Consider cutting some parts from an existing video and throw them into clips of 10 to 30 seconds each. These mini-videos can then be used as teasers for a product/service, provide the latest update or games on social media platforms such as Facebook, Twitter, Instagram, YouTube or elsewhere.

Recent studies show that with our dwindling attention spans, shorter is better. In fact, 56% of all videos published in the last year are less than 2-minutes long. But it’s important to note that video length is site dependent. For example, viewers are more willing to watch a 2-minute long video on YouTube than on Twitter.

GIFs are also a great way to engage with your audience on social media, especially on Instagram and Twitter. Product videos, testimonials, and webinars make good options for quick clips and GIFs. Whatever path you take, remember that these version receive more views and better engagement if you upload them natively to each social platform.


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